Job Title: UI/UX Engineer – Digital Marketing & Brand Experience
Location: Pune (Onsite / Hybrid)
Industry: BPO / AI-Driven Customer Experience
About Us
We are a fast-growing BPO company in Pune delivering inbound customer support services for multiple clients across industries. As part of our expansion and AI-driven transformation, we are strengthening our digital presence and brand positioning.
We are looking for a creative and execution-focused UI/UX Engineer who can manage all digital marketing collaterals, website experience, and brand design initiatives.
Role Overview
The UI/UX Engineer will be responsible for designing and managing digital marketing assets, optimizing website user experience, and ensuring consistent brand identity across all digital platforms.
This role blends design thinking, UI/UX expertise, and digital marketing execution.
Key Responsibilities
Website & User Experience
• Design and optimize website UI/UX for better engagement and lead generation
• Create landing pages for campaigns, hiring drives, and service promotions
• Improve conversion rates through UX enhancements
• Work closely with developers for implementation
Digital Marketing Collaterals
• Design social media creatives (LinkedIn, Instagram, etc.)
• Create brochures, pitch decks, case studies, and presentations
• Develop infographics and explainer visuals
• Create campaign banners and ad creatives
Brand & Visual Identity
• Maintain consistent brand guidelines
• Enhance brand positioning as an AI-first BPO
• Develop visual storytelling for services (AI, Automation, IVR, Omnichannel CX)
Video & Content Design
• Design visuals for short marketing videos
• Create UI mockups and product demo visuals
• Work with content team for blogs, thought leadership posts
Marketing Collaboration
• Work closely with marketing team on campaigns
• Optimize designs based on analytics insights
• Support HR team for employer branding creatives
Required Skills & Qualifications
Experience
• 3–4 years of experience in UI/UX & Digital Design
• Experience working with marketing teams preferred
Technical Skills
• Strong hands-on experience with:
- Figma / Adobe XD
- Photoshop / Illustrator / Canva
• Knowledge of:
- Responsive web design
- Landing page optimization
- Basic HTML/CSS (preferred)
• Understanding of:
- SEO-friendly design
- Conversion-focused UX
- Branding principles
Preferred
• Experience in BPO / IT services branding
• Video editing tools (Premiere Pro / After Effects)
• Knowledge of WordPress or CMS platforms
• Exposure to AI-generated design tools
Key Competencies
• Strong creative and visual storytelling skills
• Marketing mindset with business understanding
• Attention to detail
• Ability to manage multiple campaigns simultaneously
• Strong collaboration skills
What We Offer
• Opportunity to shape brand identity from the ground up
• Ownership of digital experience strategy
• Exposure to AI-driven service branding
• Fast-paced growth environment